Carlsberg World Cup Pub Activation

Design / Retouching – Creating an uniquely Carlsberg experience. Pub patrons where presented with the yellow card at the bar if they didn't order a Carlsberg, if they didn't order one a second time, the red card was given. Once they had ordered a Carlsberg, the green card was presented. Note: this concept was already created by the Creative Director and I was only involved in a design and retouching capacity.